Tuesday, 26 January 2010

Banana Rates...

This trailer for the BBC's coverage of the winter olympics...I've never really been a fan of those introductory graphics for major sporting events, I always find them waaaaay too cheesy or tediously politically correct but this one is different. For one, it's a completely different style, quite bleak as opposed to the happy /sunny /fair play feel that most of these intros go for, it's quite clever with a dramatic soundtrack and the execution is fantastic. And the work was completed by Studio AKA...only down the road here in funky Soho.

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